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Established Logos and the story behind them


Established Logos and the story behind them


What is a logo?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark).

Trans-cultural diffusion

In cultural anthropology and cultural geography, cultural diffusion, as first conceptualized by Alfred L. Kroeber in his influential 1940 paper Stimulus Diffusion, or trans-cultural diffusion in later reformulations, is the spread of cultural items such as ideas, styles, religions, technologies, languages etc. between individuals, whether within a single culture or from one culture to another. It is distinct from the diffusion of innovations within a single culture.


Logograms are often commonly known also as "ideograms that represent ideas directly rather than words
Since logograms are visual symbols representing words rather than the sounds or phonemes that make up the word, it is relatively easier to remember or guess the meaning of logograms, while it might be relatively harder to remember or guess the sound of alphabetic written words.


As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page. Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
The arts were expanding in purpose to a differentiation of brands and products that the growing middle classes were consuming.
] Playful children s books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences. As printing costs decreased, literacy rates increased, and visual styles changed,
The First logo to be trademarked was the Bass red triangle in 1876
A renewal of interest in craftsmanship and quality also provided the artists and companies with a greater interest in credit, leading to the creation of unique logos and marks.


The Buick Motor Company was founded in 1903 by David Dunbar Buick, a Scottish-American inventor
Buick, a high school drop out founded a company that later became the world s largest auto company, General Motors.
At 15 years of age, Buick dropped out of school to work for a plumbing fixture manufacturer. When that business failed, Buick and his friend took it over but within a few years, Buick had an argument with his partner because he preferred to spend his time tinkering with car engines. Buick sold his share in the company and quit


In 1938, Chester Carlson invented a photocopying technique called electrophotography, which he later renamed xerography
Like many inventions ahead of its time, it wasn t well received at all. Carlson spent years trying to convince General Electric, IBM, RCA, and other companies to invest in his invention but no one was interested.

Tips on how best to create your logo

First of all, the shape of the logo is either a make or break scenario. The shape either has to correlate with the name or relevant to your business. Best not to have your logo be something that the customer has to guess to bring out the traits of your business. Also the shape has to tie in with your business and something that sticks out so people will remember. For example, a logo for an eyeglass retailer can be an eyeglass case that is open with the eyeglass inside. It is easy to remember, sticks to the mind and the logo forces customer to remember you when they use their cases to get their eyeglasses out or placing it back in.

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